Everybody
starts ate up.

What does “Ate Up” mean?

If you've ever been called ate up, you already know: it means you're a washout. Bad at it. A mess.

Every trade has a word for the new guy who can't keep up. In linework, you hear it before you ever leave the ground. Here's the thing nobody says out loud: every journeyman on the crew was ate up once too.

Ate Up Apparel wears the insult on purpose. It's streetwear for the ones still earning it and the ones who never forgot what that felt like. Linework is drop one — fire, police, skate, and more trades are on the way.

— Founded by a lineman. Built for everybody in the work.